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"Keating’s writing is engaging and relatable, making it easy to become immersed in Calli’s journey. The character development is particularly strong, with Calli’s evolution from a superficial social media star to a genuine, self-aware individual being both believable and inspiring. One of the most poignant moments is when Calli decides to write an open letter to her followers, revealing her true self and rejecting the pressures of societal beauty standards​​. This act of vulnerability not only marks a turning point for Calli but also resonates deeply with readers who have felt similar pressures."
"The story explores themes of identity, beauty, and the pursuit of happiness, weaving together moments of joy, heartache, and self-reflection. The bonds between Calli and those surrounding her are genuine, and moments of tension, especially between Calli and Becca, are ingeniously crafted. The author offers vivid descriptions of the island setting, immersive character interactions, and a twisty plot. Calli's internal struggles and external challenges resonate with authenticity. The book explores teenage angst, friendship dynamics, and the quest for belonging in a way that makes it resonate with fans of YA romance. The characters are unforgettable and complex. While readers will enjoy Calli and her friends, Mathias is an enigmatic character whose part in the story creates intrigue and suspense. Butterfly Ink by Lori Keating is a captivating journey of magic, first love, and self-discovery, exploring the true meaning of identity and desire."
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